The Power of the Mobile App on Customer Experience KPMG research indicates that there are over 2.6 billion smartphone users in the world, while Forrester predicts that mobile devices will evolve into “central conductors” for digital experiences. Mobile accounts for 52.2 percent of website traffic worldwide , with 65.1 percent in Asia and 59.5 percent in Africa. The power of mobile is especially prevalent in third-world and emerging countries where it’s been the catalyst of dramatic economic growth . ...more